The soulful coffee campaign began as a university assignment. Its aim is to create awareness of ethical and sustainable coffee practices amongst university students.
I feel that only through discerning the production of coffee, can we begin to imagine lifting farmers and workers out of poverty in developing nations. With resources, such as the FairTrade label, it is hard to not ignore the realities. This website will aim to build the bridge from the growers and workers to the drinkers and students who need their morning coffee.